Privacy Policy

Last Updated: February 11, 2026

1. Introduction

This Privacy Policy describes how Richard D. Downs D.D.S., P.C. (doing business as USA-GUARD) ("Company", "we", "us", or "our"), the operator of the brand and website Nefense, collects, uses, and discloses your Personal Information when you visit or make a purchase from our website. We respect your privacy and are committed to protecting your personal data.

By using our Site, you agree to the collection and use of information in accordance with this policy.

2. Personal Information We Collect

When you visit the Site, we collect certain information about your device, your interaction with the Site, and information necessary to process your purchases.

• Device Information: Examples include version of web browser, IP address, time zone, cookie information, what sites or products you view, search terms, and how you interact with the Site. We collect this to load the Site accurately for you and to perform analytics on Site usage.
• Order Information: Examples include name, billing address, shipping address, payment information (including credit card numbers, email address, and phone number). We collect this to fulfill our contract with you, process your payment info, arrange for shipping, and provide you with invoices and/or order confirmations.

3. How We Use Your Personal Information

We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:

• Communicate with you;
• Screen our orders for potential risk or fraud; and
• When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services (e.g., newsletters via Mailchimp or Squarespace Email Campaigns).

4. Sharing Your Personal Information

We share your Personal Information with service providers to help us provide our services and fulfill our contracts with you, as described above. For example:

• Squarespace: We use Squarespace to power our online store.
• Payment Processors: We use third-party processors (such as Stripe, PayPal, or Apple Pay) to securely handle payment data. We do not store your full credit card numbers on our servers.
• Email Marketing: We may share your email address with providers like Mailchimp or Squarespace Email Campaigns to send you newsletters, provided you have opted in.

5. Behavioural Advertising and Tracking

We use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. This includes:

• Google Analytics & Ads: We use Google Analytics to help us understand how our customers use the Site. We may also use Google Ads to show you relevant advertisements across the web.
• Meta (Facebook/Instagram) Pixel: We use the Meta Pixel to measure the effectiveness of our advertising and to serve you ads on social media platforms based on your visits to our Site.

You can opt out of targeted advertising by using the following links:

• Facebook/Meta Ad Settings
• Google Ad Settings

6. SMS/Text Marketing

By consenting to "Nefense" SMS marketing in the checkout and initializing a purchase or subscribing via our subscription tools, you agree to receive recurring text notifications (for your order, including abandoned checkout reminders), text marketing offers, and transactional texts, including requests for reviews from us, even if your mobile number is registered on any state or federal Do-Not-Call list. Message frequency varies. Consent is not a condition of purchase.

If you wish to unsubscribe from receiving text marketing messages and notifications, reply with STOP to any mobile message sent from us or use the unsubscribe link we provided you within any of our messages.

7. Health Data Disclaimer (Non-HIPAA)

While the Company is owned by a dental professional, the products sold on this Site (Nefense) are Over-the-Counter (OTC) or cosmetic hygiene products. The information collected during checkout is for commercial transaction purposes only. This transaction does not create a medical record, nor does it create a doctor-patient relationship. Therefore, the data collected on this Site is generally not subject to the Health Insurance Portability and Accountability Act (HIPAA), but is protected under standard consumer privacy laws.

8. Data Retention

When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to erase this information.

9. Changes

We may update this Privacy Policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal, or regulatory reasons.

10. Contact Us

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at info@nefense.com or by mail using the details below:

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